I create human-centered strategies that turn insights into action across industries like CPG, B2B, travel, and more recently, finance and healthcare, always through an inclusive lens.

Whether in-house or consulting for Fortune 500s, I design connected experiences, turning chaos into clarity to foster belonging and drive equitable impact.

Featured Work

Transformed MSK’s Disease Guides into an intuitive cancer education tool, boosting visitor engagement by 10%.

Collage of smartphone screens displaying Memorial Sloan Kettering Cancer Center website. The screens show information on breast cancer risk factors, prevention tips, and appointment options. Blue and white website theme with navigation menus and contact options.

  • I led the reimagination of MSK's Cancer Disease Guides, transforming complex content into a more empathetic, accessible, and conversion-driven experience. With over 4M annual visitors but low conversion rates, we created a content strategy guide and template to better align with patient needs that could be used across 84 diseases.

    I ensured the team created an experience that was both clear and emotionally resonant, showcasing my leadership in driving strategic change and optimizing digital impact.

  • Today’s Disease Guides reflect our expertise but nothing more. Visitors need more than a reliable encyclopedia to make a decision about treatment.

    The new experience’s essential elements include:

    • We understand you and your needs

    • We put people first and make authentic connections

    • Our experts know their stuff and explain things in a way you understand

    • We guide you every step of the way

    • We offer care that only a place like MSK can

Optimized and advanced Bank of America’s Global HR processes, driving $4.5M in projects and fostering a more inclusive, equitable hiring experience.

Global Human Resources Service Blueprint

  • BofA wanted an evaluation of their talent acquisition process to create more equitable hiring practices for diverse and women talent, all within three months.

    I guided efforts to unite key stakeholders, address gaps, and create an actionable roadmap that aligned everyone on a future state solution.

  • Led cross-functional teams to enhance BofA’s talent acquisition process with an inclusive lens—driving more equitable hiring for diverse and women talent.

    Through collaboration workshops, persona development, and service blueprints, I aligned siloed stakeholders and delivered a two-year roadmap that secured $4.5M in projects for 2024, while laying the foundation for future initiatives.

Reimagined 3 Ovia health apps into 1 seamless women’s healthcare app experience

Coming soon

My Breadth of Experience

  • Infographic titled 'Why Accessibility Matters Today.' Left side text: "By thinking beyond compliance, we proliferate the impact." Right side includes a segmented chart labeled 'Where to Play' and 'How to Win.' Segments: 'Elevate,' 'Evolve,' 'Execute' describe stages to create new markets, expand audiences, and serve clients. Strategy involves compliance, process improvement, and innovation.

    Accessibility Products

    Collaborating with two others, we co-created six product offerings that embedded accessible thinking into client solutions, driving new business and positioning the agency as a leader in inclusive design.

  • Merrill experience and creative framework

    Women's Initiative across Wealth

    Designed a five-pillar strategy to elevate Merrill’s Women and DEI initiatives, integrating positioning, storytelling, experience, content, and lead generation for long-term impact.

  • Service blueprint and journey map titled "Overall Current Journey" with flowcharts and diagrams showing a step-by-step process. Sections include pre-promotion, promotion, and post-promotion phases, with text and colored boxes indicating different actions and roles.

    B2B2C Strategy and Campaign

    Optimized Napoleon Hearth’s promotional strategy by streamlining dealer processes and crafting high-ROI campaigns that align with the brand.

  • Two computers displaying Microsoft Pulse information. The left monitor shows a black screen with text discussing the evolution of the platform from 2014 to 2017. The right laptop shows a highlight reel feature with a purple background and images of various devices displaying the software interface.

    Optimized App Growth Over 3 Years

    Led UX strategy and UI design for Microsoft Pulse, shaping its evolution over three years through experience strategy, UX research, and a prototype showcasing its growth.

  • This image is a diagram illustrating the omnichannel journey for Visit Montana travel. It details various touchpoints divided into stages: Dreaming, Considering, Planning, Purchasing, Experiencing, and Referencing. The diagram includes sections for feelings, needs, and strategy, and outlines different methods such as word of mouth, social media, and web for supporting each stage. The journey is depicted as a linear process showing consumer thoughts and needs at each stage, aiming to enhance the travel planning experience.

    Redefined Tourism Process

    Redefined Montana’s tourism website as both an inspiration and planning tool, by first evaluating the omnichannel opportunities and driving record site engagement, while introducing agile processes for greater efficiency.

  • Marketing document with brand strategy for Aspen, including a positioning statement for outdoor power equipment users. Features a map of North America and brand strategy canvas highlighting cleaner burning fuel benefits, user insights, and company values.

    Rebrand to Lead Clean Energy

    Positioned Aspen Fuel as a category leader in the U.S. by highlighting its cleaner-burning benefits and educating users on alkylate fuel’s advantages over gas.

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What I’m up to lately:

* I co-founded MAKi Digital Studio with two friends, to help BIPOC-owned small businesses create engaging digital and brand experiences.

* Actively seeking projects and opportunities at the intersection of technology and health equity, with a focus on women’s health, maternal health, and mental health.